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CEAT Renews Partnership with Torino Football Club for Another Two Years
Fri, 27 Sep 2024 | PRODUCTS
CEAT has renewed its partnership with Italian football club Torino Football Club for another two years. This extension cements the strong bond between the two brands, united by a shared passion for excellence, innovation and competitive spirit.
Amit Tolani, CEO of CEAT Specialty, expressed his excitement at the renewal of the partnership: “Renewing our partnership with Torino FC is more than just a collaboration; it is a celebration of our shared passion for agility, sportsmanship and the power of camaraderie. At CEAT Specialty, we believe that peak performance is driven by the same values that Torino FC embodies on the pitch. This alliance reflects our commitment to push boundaries, explore new frontiers and achieve excellence together in every path we take.”
CEAT, with a history of over a century, has deep-rooted ties with the Italian market. Hailing from Italy, the brand has a deep understanding of the local landscape, consumer preferences and industry dynamics. The partnership with Torino FC further cements CEAT’s presence in Italy, reinforcing its commitment to supporting local sports and contributing to Italy’s vibrant cultural scene.
CEAT has established itself as a major global player in sports partnerships, with a presence spanning various disciplines, from rodeo to football, cricket and motorsports, among others. Globally, CEAT’s long association with sports is evident through its strategic partnerships in cricket, including collaborations with Tata IPL, Tata WPL and leading cricketers. In recent years, CEAT has also strengthened its support for motorsports, supporting events such as the Indian Supercross Racing League and others.
About Torino FC
Turin Football Club, founded in1906, is one of the most traditional Italian football clubs. Winner of 7 league titles and 5 Italian Cups, Toro is known worldwide for its history and the passion of its fans.
About CEAT
Since its foundation in 1924, CEAT has been on a journey spanning almost a century, emerging as a leading global player in the tire manufacturing industry. A significant milestone was reached in 1958 when CEAT Tyres of India was established in partnership with RPG Group, signaling a strategic expansion into the burgeoning Indian tyre manufacturing market. Over the past century, CEAT has consolidated its position as a multinational powerhouse, shaping the tyre manufacturing landscape in India and beyond. Today, CEAT Specialty is at the forefront, offering a diversified portfolio of agricultural and off-road (OTR) tires, serving customers in over 120 countries worldwide.
