"Value" for a product refers to the perceived worth or benefit a customer receives from using a product, considering factors like its features, quality, price, and how well it solves their needs, essentially representing the overall utility and satisfaction a customer gains from the product compared to its cost.
According to Rob McCulligh, OE Sales Manager for TIRECRAFT Ontario, CEAT Specialty Tires is knocking it out of the park on the value front. “The main selling point for CEAT is the quality of the tire and the price point. CEAT offers an unbelievable combination of price and quality,” he noted.
TIRECRAFT, a leading provider of agriculture tire products and services in Ontario, Canada, has been selling CEAT Ag and OTR tires for six years, and according to McCulligh, it has been a “great relationship.”
“There’s other tire brands that we sell and compete with, but when you have a quality tire that sells at the price that CEAT does, CEAT is hard to beat,” McCulligh explained.
CEAT has made impressive gains with Canadian farmers and ranchers in the past six years, thanks in large part to outstanding support from TIRECRAFT Ontario.
The combination of outstanding quality and extremely competitive pricing has led to repeat business for TIRECRAFT Ontario from its legions of farmer customers. CEAT FARMAX tractor tires, for example, are receiving rave reviews for enhanced roadability, superior traction and longer service life.
CEAT Specialty Tires is a proud supporter of the Canadian farming industry and appreciates all the support it receives from valued partners like TIRECRAFT Ontario.
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