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CEAT Ambernath Plant Receives Five-star Grading in British Safety Council Safety Audit

Fri, 12 May 2023 | PRODUCTS

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CEAT Specialty (division of CEAT Tires) is proud to announce that its Ambernath facility, which produces Ag radial tires for the North American market, has received a Five Star rating in the Occupational Health and Safety Audit conducted by the British Safety Council.

The company’s Ambernath plant underwent a comprehensive, quantified, and robust evaluation of its occupational health and safety policies, processes and practices. The audit process included documentation review, interviews with senior management, employees and other key stakeholders, together with samplings of operational activities.

Mike Robinson, CEO British Safety Council, said: “The award of a five-star grading following our occupational best practice Health and Safety Audit is an outstanding achievement and is reflective of a proactive organization which is committed to continual improvement in its health and safety arrangements and managing risks to workers’ health, safety and wellbeing.”

CEAT Specialty Chief Executive Amit Tolani added, “We are delighted to announce that we have been awarded a Five Star rating by the British Safety Council Occupational Health and Safety Audit. This accomplishment highlights our firm dedication to ensuring the safety and welfare of our employees and stakeholders. We aim at constant enhancement of our health and safety management systems to uphold our standing as a best practice organization.”

CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide. The brand came to India in 1958, and later became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of $3.6 billion.

In the specialty segment, CEAT manufactures farm, mining, and earthmover, industrial, and construction equipment tires, as well as special application off road tires. CEAT Specialty entered the North American market five years ago. The North American headquarters is located in Jefferson City, MO.

Feedback from North American tire dealers and farmers on CEAT Ag radial and bias-ply tires has been outstanding:

  • “If you have a good tire that performs well in the field and equally well on the road, you have a winner,” says longtime Ag tire industry veteran Barry Hawn who serves as Director of Off-Road Products for Tirecraft Ontario. “CEAT is that tire!”
  • “We have been very pleased with the CEAT tires”says Georgia peanut farmer Justin Studstill. “Our tractors spend a lot of time on the road, and the CEAT tires provide a smooth steady ride. They don’t get squirrelly like some tires do; very stable even when pulling heavy implements.”
  • Brent Sisson, Agricultural Tire Specialist for Tirecraft Sarnia in Ontario, Canada, says it takes him about four years to truly evaluate an Ag tire brand. He’s been selling CEAT farm tires for four years now and he is all in! “For myself, it’s about a 4-year process before I can feel confident in telling my customers I have confidence in a product,” Sisson notes. “I have to see it first-hand with known comparisons. CEAT is one brand that has surpassed my requirements. They provide a high quality, precision product. We have had lots of excellent customer feedback.”

The audit process included documentation review, interviews with senior management, employees and other key stakeholders, together with samplings of operational activities.